“Wagashi” that evokes sweet memories

Many people feel relieved and rich when they hear the words sweets.
“Wagashi” is a special existence among sweets that evoke such people’s happiness.
Japanese sweets are deeply connected to sweet memories of childhood, such as "parents", "siblings", "grandparents", and "hometown".A post-meal Japanese sweet served after a long-established inn or a slightly complicated Japanese meal.Souvenirs at work, etc.Each person will have memories of Japanese sweets.
Such Japanese sweets are in danger.
The number of Japanese confectionery shops is steadily decreasing.The news of the closure of a long-established Japanese confectionery company is not once or twice.As for the decrease in the number of family-run Japanese confectionery shops in town, many people must be able to feel it when they see the town they live in.
There are various possible reasons for this, but it does not mean that Japanese sweets have lost their popularity. If you search for "Japanese sweets", SNS photos will occupy the screen.Furthermore, if you search for "wagashi", you can find photos posted by people from all over the world of Japanese sweets they bought at tourist spots in Japan, as well as photos of "wagashi" they made by following their example.
Even though the number of Japanese confectionery shops in Japan is decreasing, Japanese confectionery is spreading as "wagashi" and furthermore as "wagashi."

Overcoming the current situation of unsweetened Japanese confectionery with management knowledge, and expanding beyond that to the world's "wagashi"

I started a business in my twenties and launched dozens of companies.I have managed various industries, but the food industry has always been at the center of it.Because there is joy in being able to contribute to the happiness of customers' eating time.
Japanese sweets that I met in it.As for myself, Japanese sweets are associated with the sweet memories I wrote at the beginning.Furthermore, when I asked the Ministry of Agriculture, Forestry and Fisheries, it seems that Japanese sweets are included in the "Japanese food" registered as a UNESCO cultural heritage site in 2013.Further research revealed that many excellent wagashi craftsmen were in a situation where they weren't as blessed as those involved in cooking in other food and beverage industries.
There are skilled craftsmen, and there is a possibility that the market will expand due to its popularity overseas.On the other hand, from the perspective of those who have been involved in corporate management, I felt that there are many points to be improved.
Therefore, we have established the International Japanese Confectionery Association, a non-profit organization.
We will revive the Japanese confectionery industry as an industry from the perspective of management such as DX, marketing, and supply chains.In addition, he will strive to develop “wagashi” internationally, such as sending Japanese sweets overseas and international exchange through Japanese sweets culture.
We have empathized with this idea, and have established it with the support of Mr. Hidenori Terunuma and others.
We welcome anyone with aspirations to join us and let's create the future of Japanese sweets together.We appreciate your continued support.