We are Kasho Mutsugan, a manufacturer of fresh warabi mochi based in Yokohama. In order to spread Japanese confectionery culture to the world, we are developing a unique strategy that makes the most of the appeal of fresh warabi mochi.
We are extremely particular about quality control, and our manufacturing laboratory for raw warabimochi is ISO22000 certified. We are also Halal certified, which is rare in the Japanese confectionery industry. We are also DX certified by the Ministry of Economy, Trade and Industry, and our products have been highly praised at various tasting events, including consecutive wins of the Monde Selection Gold Award.

Spreading the appeal of fresh warabimochi to the world

We will convey the "melt in your mouth" texture, the greatest attraction of raw warabimochi, to the world in various ways. We will deliver videos capturing the cooking process and tasting, as well as ASMR content, in multiple languages, and captivate people around the world with expressions that intuitively convey the texture, such as "melts in your mouth." We will also actively engage in storytelling that carefully depicts the characteristics of raw warabimochi and the craftsmanship of the artisans, and in addition to traditional flavors, we will also develop products that incorporate overseas tastes such as matcha and fruit.

Spreading the charm of Japanese sweets culture to the world

We hope to use fresh warabimochi as an opportunity for people around the world to experience Japanese sweets and to delve into their profound culture. We will create new ways to enjoy Japanese sweets by proposing pairings with Japanese tea, coffee, and wine. We will also provide an opportunity to savor Japanese sweets with all five senses and experience their cultural background through the development of gift sets featuring seasonal Japanese sweets, online tours, and tea ceremony experiences. Workshops and exhibitions will communicate the aesthetic sense and traditions embedded in Japanese sweets to the world.

Specific initiatives for global expansion

We will strengthen the dissemination of information in multiple languages, targeting people who are highly interested in food culture and health-conscious people. We will start by collaborating with overseas influencers and Japanese restaurants, and gradually expand the market. We are also considering developing products that suit the tastes of each country.
From Yokohama, we will use fresh warabimochi as a bridge to spread the charm of Japanese confectionery culture to the world. We believe in this possibility and will continue to take on the challenge with passion.

Dear members,
The nationwide sales network and distribution channels that we have developed through our raw warabimochi are valuable business assets. By utilizing this proven sales network, we have the potential to more effectively and smoothly expand the various Japanese confectionery products manufactured by our association's members into the global market. We would like to utilize this existing sales network as a foundation to support the global expansion of our members' products.